LA VIE > LE VIH
Playing on the words “VIE” and “VIH” (LIFE and HIV) to show that life is stronger than AIDS, thanks to the new available treatments. A campaign that tripled the number of tests in Paris and Seine-Saint-Denis.
LA VIE > LE VIH
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Silver - Effie 2024
VOGUING
Using voguing codes to communicate in ballrooms with at-risk audiences, gay and bi men of African descent.
For the pride month, we inspired pride in getting tested.
Photographer : Xavier Héraud
